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IDEC extends its reach in EMEA, with the appointment of YE International in Russia

IDEC/APEM is proud to announce the appointment of YE International as their IDEC partner in Russia.
YE International, with 6 offices across the region, bring significant resources which will assist in the brand exposure and business development for IDEC.

May 2018- YE International and APEM have enjoyed a strong relationship for several years and developed into a key distributor of APEM products. In April 2018 Denis Bandalyuk (COO, YE International), recognising the opportunity with IDEC, signed the agreement to extend role of YE to include the industrial control components from IDEC

Allen Homonoff (Export Sales manager, APEM/IDEC) commented “YE has a broad and strong sales team which, over several years, has brought interesting opportunities for the APEM products. Adding the IDEC products will enhance the overall YE offer to the market.”

YE International will focus their efforts on the range of industrial control & safety products, including DIN rail mount PSUs, Relays, Switches, stack light & signaling and the extensive safety product range for the automation market. The safety products include the largest selection of E-Stops, safety laser scanner, interlock switch (including solenoid locking / release types) and 3-position enabling switches.

Kick off product training sessions in St. Petersburg & Moscow, headed by Steve Schiller (Strategic Business Development Manager, IDEC EMEA), took place in April. Here, 25 sales and support engineers gained insight to the IDEC products and their application. “The enthusiasm within the YE team is outstanding & with their strategic focus into many markets where IDEC is present, such as Industrial Automation, Automotive, Laboratory, oil & gas & medical is the perfect match - I look forward to the many applications & successes and working together in the future” comments Steve Schiller.

The appointment of YE International in Russia brings great opportunities for IDEC in a market where they have had little exposure in the past. This is the latest development to increase the IDEC sales footprint in the EMEA region.



About IDEC Corporation
IDEC, a Japanese-based global company incorporated in Osaka, is a leading manufacturer of high quality controls and safety products for industrial environments. IDEC has a recognized leading position in Japan and Asia, and a proven track record in innovation and quality. For more than 70 years, IDEC has designed and manufactured high quality products. IDEC has manufacturing facilities in Japan, Taiwan, Thailand and China. For additional information, please visit www.IDEC.com


About APEM
Since its founding in 1952, APEM has become one of the world's leading manufacturers of human machine interface components and panels. APEM develops, manufactures and markets products for diverse markets including agricultural, medical, aeronautics, defense and transportation. APEM is established in 11 countries and relies on a network of more than 130 distributors and agents spread over five continents to supply more than 20,000 customers worldwide. APEM has production sites in Europe, North Africa, America and Asia. For additional information, please visit www.apem.com



For further information…
APEM Components Ltd

Tel: +44 (0) 1844 398850

steve.schiller@apem.co.uk